Strengthening Nurse-Pharma Communication Across Territories
The Challenge
When the team of nurses in the Patient Support Program (PSP) and I first met, they needed more effective ways to communicate with their pharma industry counterparts in each territory. The pharma company recognized the importance of having these counterparts aligned in two key areas:
- Clearly defining who the customer is.
- Establishing open communication and respectful candor while maintaining clear boundaries and compliance with their respective companies, all while upholding the unique values of each organization.
They really wanted to create a collaborative environment where nurses and pharma representatives could work together effectively while respecting both compliance requirements and individual corporate values. However, they needed a structured way to facilitate these discussions and ensure alignment across territories.
Results
Now, these territory counterparts across Canada have a clearer understanding of their roles, responsibilities, and shared goals. Communication has improved, allowing for more transparent problem-solving and collaboration. Teams now work together more effectively while remaining compliant and aligned with their company values.
Not only have they developed stronger professional relationships, but they have also fostered an environment of trust and mutual respect, leading to better patient support outcomes.
How Did We Get Them Here?
We implemented a comprehensive approach, including:
- A cross-Canada tour delivering tailored workshops that addressed the unique regional differences.
- The Human Scaffold Method, a highly interactive approach (as outlined at www.humanscaffold.com) to facilitate alignment and engagement.
- Customized training sessions that helped define the customer, establish open communication, and reinforce compliance while upholding corporate values.
Through this process, we equipped both nurses and pharma representatives with the tools needed to navigate their roles effectively, fostering stronger partnerships that ultimately enhance patient care.
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